| Women |
97% |
| Age: 25-55 |
82% |
| |
|
Household Income:
$75,000-$250,000 |
75% |
| |
|
| Employment: |
|
| Employed |
91% |
| Professional/Managerial
|
55% |
| Self-Employed |
45% |
| |
|
| Education: |
|
| College Graduates |
87% |
| |
|
| Home Ownership: |
|
| Own Condo |
27% |
| Own Home |
67% |
| In the last 6-12
Months: |
|
| Purchased New Furniture |
67% |
| Remodeled Home |
27% |
| |
|
| Home Office Consumers: |
|
| Have a Home Office |
64% |
| Have at Least One Computer
at Home |
64% |
| Purchase Office Equipment
Annually |
91% |
| |
|
| In The Next 6-12
Months: |
|
| Plans to Purchase a Computer |
36% |
| |
|
| In The Last 6-12
Months: |
|
| Remodeled Office |
27% |
| Purchased Office Furniture |
55% |
| Purchased 3 Business Software
Programs |
57% |
| Purchased 2.6 Entertainment
Software Programs |
43% |
| |
|
| Leisure and Travel
Consumers: |
|
| Participates in sports
and regular exercise |
72% |
Golf, Tennis, Skiing,
Biking, Hiking, Camping,
Boating, Gardening, Yoga, Exercise programs |
|
| |
|
| Vacation Plans
in the Next 6-12 Months: |
|
| Beach Resorts, Cruise,
Spa, Retreat, City Vacation |
91% |
| *Avg. spent annually-$3500
per person |
|
| |
|
| Attends Community
Programs & Activities: |
|
| Theatre, Museums, Expos,
Conferences, Workshops, Seminars |
78% |
| Books & Music: |
|
Average number of books
purchased per year 21
Average number of music recordings per year 15
Purchases self-help or instructional audio/video
tapes |
75% |
| |
|
| Indulgences: |
|
| Leasing or Purchasing
Luxury Car in the next 6-12 months |
57% |
| Spends Annually: |
|
Clothing, Shoes, Jewelry,
for Self/Family-Annual Avg $5000/$10,000
Dine Out 3 Times Weekly-Average Spending $150/$375
Beauty treatments and Self-Care-Annual Avg. Spending-$2500/$5000
Plans and/or considers to have cosmetic, visual
or dental procedures
Buys Fine Jewelry for Self
Uses Skin-Care Products
Cell phone for personal or business use |
91%
82%
76%
65%
52%
89%
89% |
| Holistic Health: |
|
Use Natural Remedies,
Vitamins, Herbs, and/or supplements
Consults alternative healthcare practitioner |
62%
75% |
| Readership Behavior: |
|
Primary purchasing decision
in household
Purchased a product and/or service advertised
Recommended an advertised product and/or service
to someone else
Shops at upscale Department Stores and Boutiques
Saves issues or clip and save articles
Pass along issue to someone else
Find the editorial and advertising content well
balanced
Plans or considers cosmetic, visual or dental enhancements |
89%
83%
65%
90%
71%
85%
84%
62%
|
